Complete Marketing Services for Online Colleges

Complete Marketing Services for Online Colleges

At BrainSells we can do all or any part of your next enrollment campaign. We can start by researching your market, evaluating your competition, and auditing your current messaging to inform a strategic marketing plan. We can then help you find, data mine or purchase qualified prospects, leads and audiences. Finally, we can help you develop and execute creative in all mediums appropriate to your strategy, including radio, TV, direct mail, email, OOH, and all web-based advertising.

At BrainSells we can do all or any part of your next enrollment campaign. We can start by researching your market, evaluating your competition, and auditing your current messaging to inform a strategic marketing plan. We can then help you find, data mine or purchase qualified prospects, leads and audiences. Finally, we can help you develop and execute creative in all mediums appropriate to your strategy, including radio, TV, direct mail, email, OOH, and all web-based advertising.

Motivational Research

Understand your market’s mindset

The most effective marketing strategies are based on an understanding of the consumer mindset. Psychographic variables, which include interests, attitudes and opinions (IAO), are key to positioning your college, motivating your enrollments, and crafting a message that will resonate. Student and graduate surveys can provide the basis for strong claims regarding satisfaction, value of education, and overall student experience. At BrainSells, we partner with one of the leading motivational research firms in the country, 602 Emotional Marketing.

Motivational Research

Understand your market’s mindset

The most effective marketing strategies are based on an understanding of the consumer mindset. Psychographic variables, which include interests, attitudes and opinions (IAO), are key to positioning your college, motivating your enrollments, and crafting a message that will resonate. Student and graduate surveys can provide the basis for strong claims regarding satisfaction, value of education, and overall student experience. At BrainSells, we partner with one of the leading motivational research firms in the country, 602 Emotional Marketing.

Competitive Analysis

Know what makes you stand out

To inform a successful marketing strategy, you need to know your competition, which includes your direct competitors and not-so-direct alternatives. Where else can your customers obtain a similar educational value? What positions have your competitors claimed? What messages are they communicating? What are they doing right? What opportunities are they leaving open for you?

Competitive Analysis

Know what makes you stand out

To inform a successful marketing strategy, you need to know your competition, which includes your direct competitors and not-so-direct alternatives. Where else can your customers obtain a similar educational value? What positions have your competitors claimed? What messages are they communicating? What are they doing right? What opportunities are they leaving open for you?

Advertising Audit

Understand your brand

When choosing the best course of action, it helps to know from where you’re starting. For this reason, BrainSells can provide a comprehensive audit of your existing advertising and branding, from a consumer’s point-of-view, to determine what position and perception your business currently holds among consumers. If your current messaging is already on target with your strategy, you have the opportunity to take your strategy further and grow your business more ambitiously.

Advertising Audit

Understand your brand

When choosing the best course of action, it helps to know from where you’re starting. For this reason, BrainSells can provide a comprehensive audit of your existing advertising and branding, from a consumer’s point-of-view, to determine what position and perception your business currently holds among consumers. If your current messaging is already on target with your strategy, you have the opportunity to take your strategy further and grow your business more ambitiously.

Marketing Strategy

Plan to succeed

A well-conceived strategy is critical to marketing success. At its core, the strategy answers one critical question: What’s in it for them? Of course, this question actually comprises a host of other questions, including: What does your program offer? How can you support your claim? What are the alternatives? Who are you targeting? How can you reach them? But basically, it defines a campaign to effectively communicate the most powerful benefits and compelling messages to your prospective students.

Marketing Strategy

Plan to succeed

A well-conceived strategy is critical to marketing success. At its core, the strategy answers one critical question: What’s in it for them? Of course, this question actually comprises a host of other questions, including: What does your program offer? How can you support your claim? What are the alternatives? Who are you targeting? How can you reach them? But basically, it defines a campaign to effectively communicate the most powerful benefits and compelling messages to your prospective students.

Creative Development

Open their eyes

Because most decisions are made based on both feelings and facts, advertising needs to influence both emotion and logic. At BrainSells, we specialize in advertising that understands your customer, your product’s role in their life, and their rational and irrational relation to your brand. We craft messages and tell stories that entertain, edify, educate or emote a feeling while communicating your product’s unique benefits and building a meaningful relationship with your customers.Our strategically defined creative has a long history of improving awareness, attracting new customers, increasing sales, and building brand loyalty.

Creative Development

Open their eyes

Because most decisions are made based on both feelings and facts, advertising needs to influence both emotion and logic. At BrainSells, we specialize in advertising that understands your customer, your product’s role in their life, and their rational and irrational relation to your brand. We craft messages and tell stories that entertain, edify, educate or emote a feeling while communicating your product’s unique benefits and building a meaningful relationship with your customers.Our strategically defined creative has a long history of improving awareness, attracting new customers, increasing sales, and building brand loyalty.

Lead Generation

Reach your most likely prospects

A big part of your campaign’s success depends on the quality of your leads. The more you know about your target prospects, their educational preferences, and what phase of the enrollment decision they are in, the stronger your message will be. Our media experts can help you cultivate or buy the most effective mailing lists.

Lead Generation

Reach your most likely prospects

A big part of your campaign’s success depends on the quality of your leads. The more you know about your target prospects, their educational preferences, and what phase of the enrollment decision they are in, the stronger your message will be. Our media experts can help you cultivate or buy the most effective mailing lists.

Media Planning

Target their attention

The optimum media plan goes beyond reach and frequency to consider the most appropriate mediums and context for your messaging. For example, a technically detailed message is better delivered with long copy, whereas an emotional or sensory-rich message benefits from video. At BrainSells, we rely on the experts at OnePartners, an experienced team of media planners that understand all the important variables to the media mix, and offer free consultation early in the strategy phase. Specializing in direct response media with the greatest ROI, we can incorporate all media into a precisely targeted, results-driven plan—at a cost substantially lower than competitors.

Media Planning

Target their attention

The optimum media plan goes beyond reach and frequency to consider the most appropriate mediums and context for your messaging. For example, a technically detailed message is better delivered with long copy, whereas an emotional or sensory-rich message benefits from video. At BrainSells, we rely on the experts at OnePartners, an experienced team of media planners that understand all the important variables to the media mix, and offer free consultation early in the strategy phase. Specializing in direct response media with the greatest ROI, we can incorporate all media into a precisely targeted, results-driven plan—at a cost substantially lower than competitors.

Best-In-Class Colleges

Communicate your costs

BrainSells Education Marketing is affiliated with Best-In-Class Colleges, a media company and daily online publication that provides consumer reports, research and reviews on online colleges and college programs. We help online students with their homework before they start class.  To learn more visit BestInClassColleges.com.  Also Cybersecurity-degree.com.

Best-In-Class Colleges

Communicate your costs

BrainSells Education Marketing is affiliated with Best-In-Class Colleges, a media company and daily online publication that provides consumer reports, research and reviews on online colleges and college programs. We help online students with their homework before they start class.  To learn more visit BestInClassColleges.com.  Also Cybersecurity-degree.com.

Pick our brains for your advertising

Is your current advertising generating the best results possible? We’d like to hear about your school and your marketing needs. There’s a good chance we can help you attract more prospects, enroll more students, and build a stronger brand. To discuss the possibilities, call Mark Lange at 602-909-0304. Or send an email to MarkLange@BrainSellsEdu.com.

Pick our brains for your advertising

Is your current advertising generating the best results possible? We’d like to hear about your school and your marketing needs. There’s a good chance we can help you attract more prospects, enroll more students, and build a stronger brand. To discuss the possibilities, call Mark Lange at 602-909-0304. Or send an email to MarkLange@BrainSellsEdu.com.