SEM Enrollment Marketing

RECRUIT MORE STUDENTS WITH A RESEARCH-BASED SEM CAMPAIGN

SEM Enrollment Marketing

Make Sure Your Message Matters

Messaging makes a difference. Most online college prospects begin their search knowing what program they want and favoring a short list of schools. If your school isn’t on their list, you can still attract their enrollment with relevant facts and resonant feelings. Industry research has identified the top selling points for online colleges. When combined with your school’s unique advantages, these selling points present the most compelling reasons for enrollment.

THE STRATEGY

Target prospects looking for your specific program

Online college prospects will research programs for about three months before enrolling in one. You can target these prospects with a cost-effective pay-per-click campaign. See prospect web search.

Grab their attention with hot buttons 

Prospects click on hot buttons identified by research. Depending on the program, these might include the promise of career success, affordability and graduate satisfaction. See sample digital ads.

Fully inform the enrollment decision

When prospects click on your ads, the linked website sells the specific program. All the information needed to inform the enrollment is prominently provided. See sample landing page.

Close for enrollment with value incentive

Online college prospects are responsive to incentives, such as $500 scholarships, tuition guarantees, and first course free. A free first course has the added appeal of a “sample” or “test drive” that encourages program trial.  See tested incentives.

RECRUIT MORE STUDENTS WITH A RESEARCH-BASED SEM CAMPAIGN

Dramatically Improve Your SEM Enrollment Marketing

At BrainSells Marketing, our proven strategies can optimize your keywords, PPC advertising and landing pages to produce a higher volume of higher quality leads. Our research-based campaigns have consistently outperformed previous campaigns for a variety of colleges.

Make Sure Your Message Matters

Messaging makes a difference. Most online college prospects begin their search knowing what program they want and favoring a short list of schools. If your school isn’t on their list, you can still attract their enrollment with relevant facts and resonant feelings. Industry research has identified the top selling points for online colleges. When combined with your school’s unique advantages, these selling points present the most compelling reasons for enrollment.

THE STRATEGY

Target prospects looking for your specific program

Online college prospects will research programs for about three months before enrolling in one. You can accurately target these prospects with surprisingly few keywords in a very cost-effective, SEM or pay-per-click campaign. See prospect web search.

Grab their attention with benefits identified by research

Prospects will click on the specific criteria they are using for comparison, which has been identified by research. Depending on the program these might include the promise of career success, affordability and graduate satisfaction. See sample digital ads.

Fully inform the enrollment decision

When prospects click on your ads or links, they view a website that sells a specific program specifically to them. The information needed to inform the enrollment is prominently provided.  See sample landing page.

Close for enrollment with direct-response tactics

Online college prospects are highly responsive to incentives, such as $500 scholarships, free books, tuition guarantees, and first course free. The first course free offer has the added appeal of a “sample” or “test drive” that strongly encourages program trial.  See tested incentives.

AMONG OUR CLIENTS

AMONG OUR CLIENTS

Let’s launch a test campaign together

Unlike general advertising that provides no quantifiable ROI, our economical SEM campaigns show immediate results with complete cost-per-lead and cost-per-conversion transparency. For a minimal investment, we can deliver maximum results, while still maintaining your student satisfaction and upholding your brand standards.  To discuss the possibilities, call Mark Lange at 602-909-0304. Or send an email to MarkLange@BrainSellsEdu.com.